When Big Data came alongīig Data and Analytics played a major role in this modern-day romance.
And music and technology became allies, yet again. Streaming finally offered a solution with the potential to overcome the chief draw of illegal downloading –which was that the videos could be consumed for free - as well as convenience, since services offered by YouTube were free and tunes could be streamed on any device. But they were always hampered by device compatibility and digital rights management issues. Current solutions that the music industry came up with, such as Apple’s iTunes, enjoyed some success. This clearly meant that consumers turned to illegal downloading for the sake of convenience as well as pricing. For years now, the industry has failed to keep up with the rapid pace of technological advancement. Not long ago, there was a strong belief that the internet was killing the music industry. And it’s no surprise that even the music industry has become one its “victims”. There’s absolutely nothing that is untouched by Big Data.
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